Sight And Sounds

980 David Road, Suite G, Burlingame CA 94010

17035 Calle Trevino, Unit 1, San Diego, CA 92127





Sight And Sounds Newsletter

March, 2010: Our Commercial Installation History

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While on the topic of last month's newsletter...

Since many of our past newsletters have focused on residential integration topics, we would like to follow up on our last February newsletter with a description of our long history in the commercial integration market.

Sight And Sounds was originated in Los Angeles in 1988. During our first years in business, nearly half of our customers were businesses, namely advertisers, media production companies, and record companies. Among these were TracyLocke, Nova Records, and Virgin Records. Since Los Angeles is the home for many media-based companies, commercial implementation of audio and video was in high demand. Boardrooms and edit suites were as common to us as home theaters and living rooms. Much of our time was equally spent coordinating with office managers and board members as with our existing residential customers.

Moving operations to Northern California in the early 1990s, we were introduced to a new type of commercial market with Oracle Corporation. We were hired by the management of Club Oracle to clean up and finish a 50,000 square-foot facility undergoing its second build phase. Needless to say, it was a labor-intensive job that spanned several months. On completion, Club Oracle included close to a hundred individual speakers, several thousand watts of amplification, PA and paging systems, video distribution to dozens of televisions, with literally miles of cable.

The Club Oracle project established our commercial presence in the San Francisco Bay Area. A year or two later, we were introduced to Diageo Chateau and Estate Wineries. Diageo is the largest multinational beer, wine and spirits company in the world. Their winery management headquarters in Napa required distributed audio and video, along with the ability to select and control media from a central source head end to various locations in their 30,000 square-foot facility, including the boardroom and several meeting rooms, complete with flat-panel displays and a beautiful meeting area with a fully-stocked bar and large screen HDTV.

During Diageo’s project construction, we were contacted by AMX to rescue Guess Jeans in downtown San Francisco. This project was in its final stages, and they were having serious problems with the AMX programming responsible for controlling the many plasma displays throughout the four-story building. Their grand opening was only days away, so we devoted thirty-six hours of non-stop work, all without sleep, to get the Guess store up-and-running for their successful debut. Having been so impressed with our efforts at Guess, management introduced us to the team at Abercrombie & Fitch.  

If you have visited any California Abercrombie & Fitch store, chances are, we performed the installation there. The Abercrombie & Fitch concept involves high-volume, bass-filled dance club music. These installations include ceiling-mounted subwoofers, satellite speakers, and system racks. From Sacramento to Fresno, we installed systems in approximately twenty Abercrombie & Fitch stores. We also assisted in the development and eventual installation for sister company, Hollister, where a live video feed is broadcasted from the Huntington Beach Pier to individual retail locations, displayed upon a window-pane video wall in each store lounge.

This work led to other retail clothing installs for such companies as Hot Topic, Chico’s, and Kenneth Cole. The Kenneth Cole job involved an interesting application with video projection onto rear-screen substrate material hung from the ceiling above the retail space.

In 2003, we were introduced to The Old 5-Mile House. This is a historic mule train hitching post built during the gold rush. Over the years, it had served as an outpost and transfer station, and then converted in the 1950’s to a restaurant. In 2003, the building was given a complete makeover, including several zones of audio, high-definition television, and three band/musician locations. The system is controlled via AMX, and has the ability to select specific volume levels and source selection from a central controller. If you are ever in Nevada City, California, take the time to drop by The Old Five Mile House. They have great food and excellent music.


Though the majority of our work involves residential integration, it is important to point out our long-held commitment to commercial installation. With the latest completion of the CovX project, satisfied customers have introduced us to other commercial jobs. We will continue to work within the commercial market, simply by the fact that well-executed projects are the best form of advertising. The idea is to have a healthy balance of both commercial and residential work as we build business over time.


We look forward to hearing from you. Here are our contact links:


Northern California Showroom
980 David Road, Suite G
Burlingame, CA 94010
650.697.7081 Phone
650.697.7089 Global Fax
Southern California Showroom
17035 Calle Trevino, Unit 1
San Diego, CA 92127
858.676.9646 Phone




Copyright 2009, All Rights Reserved, Sight And Sounds


Club Oracle

This was an extremely large install, with 50,000 square feet of space. The project remains our largest in overall size (click image to view website)



Though not as large as Oracle, Diageo was far more sophisticated, with a central core of sources distributed throughout the facility. (click image to view website)


Abercrombie & Fitch

With wall-shaking bass and dance-beat music, these installs are quite exciting. (click image to view website)


Kenneth Cole

The Hollister video concept led to other unique video applications, such as this projection substrate install for Kenneth Cole. (click image to view website)


The Old Five Mile House

This historic landmark received a complete face lift in 2003, including a fully operational AMX system and several zones of audio. (click image to view website)


One Good Job Leads to Another

A well-integrated boardroom, retail space, or restaurant makes a statement of "quality," which our company client projects to the public. A quality install provides advertising to both our client and ourselves. (click image to view portfolio)